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Addressing environmental issues is a big topic. There are many different ways to approach these issues, some based on individual actions and others on collective actions, some passive, some active. the greentomato way is to live our lives and build businesses according to a set of values that we think are pragmatic and can make a real difference. But we are always keen to hear new ideas, to challenge our assumptions and to improve and accelerate our progress. We think improving the world should be an inclusive, democratic process underpinned by transparency and debate. We believe any genuine attempt to improve the world we live in should be listened to and discussed. We provide a platform for these debates through an open blog.  Let us know what you think on our blog page.

Flying is actually more efficient than driving

Truth: It is true that a single person in a car cruising... read more

Flying is actually more efficient than driving


Truth: It is true that a single person in a car cruising down the motorway at 70mph, uses more energy per kilometre travelled per passenger than a plane. But when a car travels more slowly it becomes much more efficient. And obviously, putting 5 people in a car makes it use 5 times less energy per passenger!


UK-wide statistics suggest that – on average – flying uses around 1.3 times more energy than driving.


The real problem is that on one return flight to Australia you travel over 30,000km, a distance that the average person drives in 2.5 years...