values

The greentomato brand was created to embody a set of values that we believe, when applied to a business, can change the way people think about the environment. We believe that if we apply these values to everything we do, we can lead better lives.

The greentomato brand was created to embody a set of values that webelieve, when applied to a business, can change the way people thinkabout the environment. We believe that if we apply these values toeverything we do, we can lead better lives.

AS GREEN AS POSSIBLE: At Greentomato we make you this promise – that everything we do is being done in the most environmentally-friendly way that is practicably possible. And we won’t make you compromise your lifestyle. This is the greentomato way. We believe that this represents a new, modern, sustainable and replicable way to do business. And greentomato will lead from the front.

LIFE ENHANCING: Our business is about improving people’s lives in any way we can. Yes, we want to save the world, but we also want to improve your life in a real, tangible way. Today. A ride in a Prius at greentomatocars, for instance, is quiet and relaxing as it sits in total silence at the traffic lights, and greentomatoenergy can more often than not show you a way to reduce your energy bills.

CLEAR AND SIMPLE: We are all trying to work out how best to deal with the incredibly complicated environmental problems we all face today. As an environmentally focussed company, greentomato thinks about these issues more than most. We take what we have learned and present it in a very simple, jargon-free way that hopefully helps you to understand. SHOW INTEGRITY: Simply put, we have clear moral and ethical principles, and we stick to them in everything we do. We are honest, transparent, straightforward and consistent in the hope that this adds clarity to the way we interact with the world. We acknowledge and learn from our mistakes. VALUE FOR MONEY:  We don’t believe that you should pay a premium or make a sacrifice to be green. Our brand is based on the idea that you can save the world and save money. In our view that adds even more value for your money. So our products cost the same or less than competition while helping the environment. So it makes economic sense to use greentomato.

Manufacturing a solar panel consumes more energy than it will ever deliver.

Truth: Electricity generation plants are measured... read more

Manufacturing a solar panel consumes more energy than it will ever deliver.

Truth: Electricity generation plants are measured by the energy yield ratio which is the energy delivered by a system over its lifetime, compared to the energy required to make it. In northern Europe a grid-connected system, with a lifetime of 20 years, produces 4 times the energy required to make (it has an energy yield ratio of 4). In sunnier climes this figure goes up to 7.