structure

There are four divisions of greentomato: partnerships, education, intellectual property and an investment vehicle.

PARTNERSHIPS explores and develops projects with appropriate companies, individuals and other entities, with a view to generating a profit. This is the point of contact for parties interested either in collaborating with existing brand entities (greentomatocars franchises, strategic alliances, sponsorship etc.), or proposing new ideas that resonate with the brand’s values. EDUCATION exists to build the greentomato brand through generating, nurturing, developing and communicating ideas that share greentomato values and are not-for-profit. These ideas may or may not be part of greentomato. The entity hosts a think tank, forums and debates (on and off-line), runs education programmes and events (including fund-raising) manages newsletters, blogs and is a hub for a community of like-minded people and companies. The education entity is very active online. INTELLECTUAL PROPERTY owns greentomato’s IP and executes transactions relating to the IP. IP’s principal activity is granting licenses to the operating companies or partners (e.g. franchises or other licenses). INVESTMENT VEHICLE : owns the operating companies, raises and administers financing for new business ventures and partnerships, and generates shareholder information. Relevant transactions are evaluated by the education and partnerships divisions and presented to the holding board for approval before being passed to the investment vehicle for execution.
structure

Given how much energy it takes to produce food, it’s better to drive than to walk.

Truth: The average... read more

Given how much energy it takes to produce food, it’s better to drive than to walk.

Truth: The average diet has an embodied energy of 6kWh of fossil fuel per kWh eaten. The energy use of a typical car is 80 Kwh per 100 km. Walking uses a net energy of 3.6kWh per 100 km, 22 times less than driving. This means that if you have a typical diet, the carbon footprint of the food required to walk 100 km is 21.6kWh - still significantly less than that used by a typical car to travel the same distance.