structure

There are four divisions of greentomato: partnerships, education, intellectual property and an investment vehicle.

PARTNERSHIPS explores and develops projects with appropriate companies, individuals and other entities, with a view to generating a profit. This is the point of contact for parties interested either in collaborating with existing brand entities (greentomatocars franchises, strategic alliances, sponsorship etc.), or proposing new ideas that resonate with the brand’s values. EDUCATION exists to build the greentomato brand through generating, nurturing, developing and communicating ideas that share greentomato values and are not-for-profit. These ideas may or may not be part of greentomato. The entity hosts a think tank, forums and debates (on and off-line), runs education programmes and events (including fund-raising) manages newsletters, blogs and is a hub for a community of like-minded people and companies. The education entity is very active online. INTELLECTUAL PROPERTY owns greentomato’s IP and executes transactions relating to the IP. IP’s principal activity is granting licenses to the operating companies or partners (e.g. franchises or other licenses). INVESTMENT VEHICLE : owns the operating companies, raises and administers financing for new business ventures and partnerships, and generates shareholder information. Relevant transactions are evaluated by the education and partnerships divisions and presented to the holding board for approval before being passed to the investment vehicle for execution.
structure

Flying is actually more efficient than driving

Truth: It is true that a single person in a car cruising... read more

Flying is actually more efficient than driving


Truth: It is true that a single person in a car cruising down the motorway at 70mph, uses more energy per kilometre travelled per passenger than a plane. But when a car travels more slowly it becomes much more efficient. And obviously, putting 5 people in a car makes it use 5 times less energy per passenger!


UK-wide statistics suggest that – on average – flying uses around 1.3 times more energy than driving.


The real problem is that on one return flight to Australia you travel over 30,000km, a distance that the average person drives in 2.5 years...