mission

Greentomato’s mission is to make the greatest possible contribution to improving the environment through education and an innovative approach to business.

We want to prove that green businesses can be viable and turn a profit, as that is the most compelling way to persuade others to follow suit.

We offer ways of doing what you do everyday in a way that is kinder to the planet – with no extra hassle and no extra cost. Whenever we can, we will even make it more pleasant, more efficient and cost less.

Given how much energy it takes to produce food, it’s better to drive than to walk.

Truth: The average... read more

Given how much energy it takes to produce food, it’s better to drive than to walk.

Truth: The average diet has an embodied energy of 6kWh of fossil fuel per kWh eaten. The energy use of a typical car is 80 Kwh per 100 km. Walking uses a net energy of 3.6kWh per 100 km, 22 times less than driving. This means that if you have a typical diet, the carbon footprint of the food required to walk 100 km is 21.6kWh - still significantly less than that used by a typical car to travel the same distance.