mission

Greentomato’s mission is to make the greatest possible contribution to improving the environment through education and an innovative approach to business.

We want to prove that green businesses can be viable and turn a profit, as that is the most compelling way to persuade others to follow suit.

We offer ways of doing what you do everyday in a way that is kinder to the planet – with no extra hassle and no extra cost. Whenever we can, we will even make it more pleasant, more efficient and cost less.

Flying is actually more efficient than driving

Truth: It is true that a single person in a car cruising... read more

Flying is actually more efficient than driving


Truth: It is true that a single person in a car cruising down the motorway at 70mph, uses more energy per kilometre travelled per passenger than a plane. But when a car travels more slowly it becomes much more efficient. And obviously, putting 5 people in a car makes it use 5 times less energy per passenger!


UK-wide statistics suggest that – on average – flying uses around 1.3 times more energy than driving.


The real problem is that on one return flight to Australia you travel over 30,000km, a distance that the average person drives in 2.5 years...