mission

Greentomato’s mission is to make the greatest possible contribution to improving the environment through education and an innovative approach to business.

We want to prove that green businesses can be viable and turn a profit, as that is the most compelling way to persuade others to follow suit.

We offer ways of doing what you do everyday in a way that is kinder to the planet – with no extra hassle and no extra cost. Whenever we can, we will even make it more pleasant, more efficient and cost less.

Flying is ok because aviation only produces a few percent of global CO2 emissions.

Truth: Globally, it is true... read more

Flying is ok because aviation only produces a few percent of global CO2 emissions.


Truth: Globally, it is true that aviation does not produce more than a few percent of CO2. However if you take a single intercontinental flight every year, this is likely to dominate your own personal CO2 emissions.
More importantly, emitting the gas high up in the atmosphere means that the global warming effect of every tonne of CO2 emitted by a plane is 2-4 times worse than that of the same tonne emitted on the ground!
Another problem is the speed of growth of the aviation industry: between 1990 and 2001, UK passenger numbers increased by 73%. Over the same period, average fuel consumption per passenger per kilometre travelled actually increased by 12%!  In 2008, aviation was responsible for 23% of transport fuel use in the UK.