history
A ripening vine

The greentomato idea was conceived by Tom Pakenham in 2004, whilst he was working as a lawyer in the City of London. It sprung out of Tom’s perception that not enough was being done to give people convenient and affordable ways of reducing the environmental impact of their everyday lives.

Tom was joined in 2005 by his friend and co-ex-lawyer, Jonny Goldstone. Together they founded greentomatocars, the first manifestation of the mission. greentomatocars rapidly attracted positive media and customer interest, through which it was able to grow into a thriving business that continues to do exactly what it had been set up to do - i.e. provide the most environmentally friendly taxi transport solution for travelling Londoners. 

In 2007, the greentomatokit was launched. A pack containing multiple water, waste and energy saving items, the greentomatokit is a starting point for people to begin their journey towards having a lower impact on the planet. 

history

It isn’t sunny enough for solar panels to work in the UK.

Truth: The UK receives between 1200... read more

It isn’t sunny enough for solar panels to work in the UK.

Truth: The UK receives between 1200 and 700 kWh of solar energy per metre squared. This might not mean much to you, but every meter squared of your house receives enough energy to meet a quarter of your electricity demand. PV panels are then able to convert between 12% and 18% of that into electricity for your home. The town of Freiberg in southern Germany is home to the largest solar PV plant in Europe and across the entire town solar PV provides 35% of electricity demand. Despite having a total installed capacity of 3,200 kW, Freiberg receives less solar radiation per square metre than southern UK.