history
A ripening vine

The greentomato idea was conceived by Tom Pakenham in 2004, whilst he was working as a lawyer in the City of London. It sprung out of Tom’s perception that not enough was being done to give people convenient and affordable ways of reducing the environmental impact of their everyday lives.

Tom was joined in 2005 by his friend and co-ex-lawyer, Jonny Goldstone. Together they founded greentomatocars, the first manifestation of the mission. greentomatocars rapidly attracted positive media and customer interest, through which it was able to grow into a thriving business that continues to do exactly what it had been set up to do - i.e. provide the most environmentally friendly taxi transport solution for travelling Londoners. 

In 2007, the greentomatokit was launched. A pack containing multiple water, waste and energy saving items, the greentomatokit is a starting point for people to begin their journey towards having a lower impact on the planet. 

history

Flying is ok because aviation only produces a few percent of global CO2 emissions.

Truth: Globally, it is true... read more

Flying is ok because aviation only produces a few percent of global CO2 emissions.


Truth: Globally, it is true that aviation does not produce more than a few percent of CO2. However if you take a single intercontinental flight every year, this is likely to dominate your own personal CO2 emissions.
More importantly, emitting the gas high up in the atmosphere means that the global warming effect of every tonne of CO2 emitted by a plane is 2-4 times worse than that of the same tonne emitted on the ground!
Another problem is the speed of growth of the aviation industry: between 1990 and 2001, UK passenger numbers increased by 73%. Over the same period, average fuel consumption per passenger per kilometre travelled actually increased by 12%!  In 2008, aviation was responsible for 23% of transport fuel use in the UK.